MARKETING YOUR SESSION: MAXIMIZING ATTENDANCE
Sessions whose speakers proactively market their speaking engagement to their customers tend to be some of the more popular sessions at the event. Take advantage of the following marketing items to communicate to your customers and assist the IEC in promoting your session.
Feature HTML E-mail/Website spotlight sessions
- Grid operator and technology supplier speaker presentations featuring your session title, time, and date
- Content–driven messages from speakers–including teasers–describing the topical direction of your specific comments. Content should be sent to Lynne Bobak
- Presentation slide(s) that can be released ahead of the event (optional)
- Speaker bios and photos
IEC will market this information to prospects, interest groups, and pre–registrants, as well as create dedicated HTML e–mails. Speakers can send this information to their customer base. Refer us to your public relations manager or marketing manager who handles these relationships.
Electronic Marketing
Request the Grid ComForum logo, event dates, and location for placement on your corporate Web site and/or company intranet.
IEC Speaker PR Exchange
The International Engineering Consortium (IEC) appreciates the role your speaker is playing in this event and is therefore pleased to present you with an opportunity to obtain traditional, exclusive exhibitor PR benefits through a nonfinancial exchange.
Exchange packages that we offer include Press Lists, Press Conferences, Media Kit Display (Pigeon Holes), and the On–Line Media Center.
If you are interested in finding out more information about our Speaker PR Exchange, please contact Katie Post, communications manager, at kpost@iec.org.
Social Media
RSVP to the Grid ComForum event listing and leave a comment highlighting your session for other attendees.
Follow GridComForum on Twitter for all the latest updates. Tweet about the event and we'll retweet your post which will be visible on the Grid ComForum homepage.
Speaker Podcast Program
We invite you to maximize your company's presence and participate in our Speaker Podcast Program. The 3–5 minute audio preview of your session will be posted on the Grid ComForum website, the Smart Currents eNewsletter, as well as emailed to potential delegates encouraging them to attend the session!
You will also have an opportunity to post the audio podcast (mp3) in your own corporate newsletters, emails, and website to promote your session and company's presence at Grid ComForum 2010.
Please don't hesitate to contact Katie Post (kpost@iec.org), Communications Manager, directly should you need any personal assistance in completing the Speaker Podcast.
The instructions are as follows:
- Dial +1-312-559-3650 on a fixed line.
- After the greeting, record your podcast as if you are leaving a voicemail.
- Hang up! Or press 4 when you finish speaking to listen to your message and to re-record if necessary!
Tips:
- Discuss the importance of your session as if you were speaking to a fellow colleague who showed an interest in attending.
- Highlight how your session will provide a solution or help develop a solution to a pressing industry challenge.
- Add anything else to show how your topic is significant.
- Optional:
- Mention the value and importance of an open forum, continuing education and/or Grid ComForum 2010.
- Mention that you look forward to seeing them and include the time and day of your session.
